Tips On Salon Software

Testimonials:

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Honolulu, Hawaii

"It is not often that you will come across the marketing skills and savvy that Brian possesses. I know because I have spent many profitable years as a marketing consultant and expert for the biggest and most famous copywriters in the country. Just a few names you may recognize are Jay Abraham, Gary Halbert, Ken Kerr, Brian Kay, and many many more."

Carl Galletti, AZ.

"The copywriting world is full of pie-in-the-sky "fluff" marketers. I'm not impressed with promises until I have tested them in a practical way. I tested 3 specific techniques in my advertising copy that I learned from Brian and received an average of 15% per thousand! The test was small, but my results were HUGE in comparison with the pull of the previous letter I used BEFORE implementing the techniques I learned from Brian. The 15% response that I received was from implementing just these 3 simple techniques made a believer out of me!"

Michael Temple
Plymouth, NY

Getting Good Salon Software Can Be A Challenge

One of the most important decisions you make in your salon is what kind of salon software you choose to run.

A big mistake that many salon owners make is going for the cheapest solution available.

I am sure you've heard the age old saying, 'you pay for what you get'. When it comes to software, this is comes into play more than ever.

Salon software should incorporate many things...

Support: if you have a problem you shouldn't have to wait forever to get assistance, and it should be available 24hours a day (or at least covering all time zones). We inherited software from our salon and while it was user friendly for basic tasks, we had to pay for support (and they had to call us after we paged them), and then they required a huge fee to upgrade it. It was gone in a matter of a few weeks.

Easy clicks: Salon software should not require a lot of clicking here and there to process a current customer or punch in a new sale. It should take a couple of clicks only. If you have a busy salon, you know how aggravating this can be if there is a line and you have to needlessly click away while people are tapping their feet.

Data base: You should be able to create a data base that is segmentable for marketing. If your salon software does not allow you to create lists that are downloadable into Excel or a similar spreadsheet, you are going to have trouble maximizing your marketing results (Segmenting means, for example, that you can get separate lists of people who are buyers of certain products and services). Some salon software allows you to do this, but some don't and you can only print labels directly from the software. Labels are a big no no in marketing.)

The bottom line with software, in our opinion, is to spend a little more so that you can get the results you need for a busy salon.

Look out for more reviews of salon software on this site shortly. So put us in your favorites folder. We will have a newsletter shortly too!